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Ivawhite Intensive whitening serum 30 ml

(1 customer review)

122.57 lei

In stock

The intensive serum depigments, smoothens and improves the brightness of the face. Stimulates the disappearance of hyperpigmentation spots and prevents their recurrence. Clinically proven efficiency in melasma. Indicated to all types of sensitive skin.


The serum has a double mechanism of action on pigmentation spots:

  • Reduces the production of melanin (the dark pigment) by inhibiting the enzymes involved in its` formation (TYR, TRP-2,TRP-1)
  • Inhibits the transfer of melanin to the upper layers of the skin.

Product recommended by dermatologists.


Apply in the morning and evening on the face, neck and hands for at least 56 days, together with Ivawhite depigmenting cream. On the clean face apply first the serum and then the cream. In the morning or before sun exposure it is recommended to apply Sunlight hydrating cream very high sun protection SPF50+.

Composition and Properties

Care Active White TG (4-n-butylresorcinol) is the most potent inhibitor of human tyrosinase (TYR) and melanin production, superior to kojic acid, arbutin or hydroquinone. Lightens, smoothens, reduces pigmentation spots and melasma (in vivo tests).SCIRPUSOL® promotes skin depigmentation and improves its brightness as proven in in vivo tests. Is three times more effective Tyrosinase inhibitor, compared to kojic acid.CinderellaCare®  stops the transfer of melanin to keratinocytes and prevents long-term skin pigmentation. Reduces by more than 90% the expression of kinesin, the enzyme that carries melanin pigment to the surface of the skin.Licorice inhibits the enzymes involved in the production of melanin, at very low concentrations, thereby enhancing the tolerability of the product.Herculane Thermal Water has soothing and anti-irritant, scientifically proven properties, being very rich in minerals and oligo-elements. It is beneficial for sensitive skin and has a protective effect on the skin microbiome.

View all ingredients


  1. The main goal in stopping the melanin production is the inhibition of TYROSINASE.  4-n-butilresorcinol from Ivawhite serum is the most potent inhibitor of HUMAN TYROSINASE*
  1. Another way to stop hyperpigmentation is to block KINESIN, the melanin transporter into the skin. CinderellaCare from Ivawhite serum inhibits KINESIN with more than 90%

The Combinațion of Ivawhite serum + cream is highly effective in melasma**

  • Reduces the Melanic Index of dark spots by -12.11% up to -28.78%

Day 1

Day 1                                 Day 57

*Kolbe L. et al.:”4-n-butylresorcinol, a highly effective tyrosinase inhibitor for the topical treatment of hyperpigmentation” JEADV 2013, 27 Suppl. 1:19-23
** Clinical study on 27 women, age 40-62 years, phototype I-IV,  with hyperpigmentation spots. Ivawhite serum + cream, 2 times/day, for 56 days. Evaluation:  decresase of the Melanic Index on the hiperpigmentation spots.

1 review for Ivawhite Intensive whitening serum 30 ml

  1. Veronnica

    My dermatologist was very proud of this Ivawhite product. He was saying that a lot of his patients had very good results with it. I tried it an liked it very much.

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