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Ivawhite Intensive whitening serum 30 ml

126,00 lei

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The intensive serum depigments, smoothens and improves the brightness of the face. Stimulates the disappearance of hyperpigmentation spots and prevents their recurrence. Clinically proven efficiency in melasma. Indicated to all types of sensitive skin.


The serum has a double mechanism of action on pigmentation spots:

  • Reduces the production of melanin (the dark pigment) by inhibiting the enzymes involved in its` formation (TYR, TRP-2,TRP-1)
  • Inhibits the transfer of melanin to the upper layers of the skin.

Product recommended by dermatologists.


Apply in the morning and evening on the face, neck and hands for at least 56 days, together with Ivawhite depigmenting cream. On the clean face apply first the serum and then the cream. In the morning or before sun exposure it is recommended to apply Sunlight hydrating cream very high sun protection SPF50+.

Composition and Properties

Care Active White TG (4-n-butylresorcinol) is the most potent inhibitor of human tyrosinase (TYR) and melanin production, superior to kojic acid, arbutin or hydroquinone. Lightens, smoothens, reduces pigmentation spots and melasma (in vivo tests).

SCIRPUSOL® promotes skin depigmentation and improves its brightness as proven in in vivo tests. Is three times more effective Tyrosinase inhibitor, compared to kojic acid.

CinderellaCare®  stops the transfer of melanin to keratinocytes and prevents long-term skin pigmentation. Reduces by more than 90% the expression of kinesin, the enzyme that carries melanin pigment to the surface of the skin.

Licorice inhibits the enzymes involved in the production of melanin, at very low concentrations, thereby enhancing the tolerability of the product.

Herculane Thermal Water has soothing and anti-irritant, scientifically proven properties, being very rich in minerals and oligo-elements. It is beneficial for sensitive skin and has a protective effect on the skin microbiome.

View all ingredients


  1. The main target in stopping the production of melanin is to inhibit TYROSINASE, a crucial enzyme that starts the production of melanin.
    Ivawhite serum has a cocktail of 3 TYROSINASE inhibitors: Scirpusol, Licorice and 4-n-butylresorcinol – the most potent inhibitor of HUMAN TYROSINASE*
    The vast majority on Tyrosinase inhibitors studies are done with mushroom tyrosinase, this study was performed on HUMAN TYROSINASE

    Kolbe L et al.:’’4-n-butylresorcinol, a highly effective tyrosinase inhibitor for the topical treatment of hyperpigmentation’’. JEADV 2013, 27 Suppl 1:19-23
  2. The main target in stopping the transport of melanin to the upper layer of skin is to inhibit KINESIN also known as “the melanin transporter”.
    CinderellaCare 1% significantly inhibits KINESIN with more than 90%

    Study on 3D reconstructed skin model previously treated with CinderellaCare 1% vs untreated skin and then irradiated with UV.


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