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Ivatherm Founder, Dr. Rucsandra Hurezeanu

“I’ve spent my life surrounded by medical professionals. With a doctor for a father and a pharmacist for a mother, it probably wasn’t surprising that I followed them into medicine. After studying medicine in Bucharest and economics in Paris, I went on to gain a PhD in medical science.

Like all paths, we make different choices at different junctions. I chose to work in marketing and sales in some of the biggest pharmaceutical companies in France and Romania.”

Through my work, I saw the growth of skin conditions and skin sensitivity. Up to 85% of teenagers suffer from acne, and over 20,000,000 people suffer from rosacea annually in Europe.

The emotional impact of skin being out of balance and sensitised can be huge.

“I wanted to find a way to improve these skin conditions using the best scientific knowledge and the power of nature. I wanted people to be able to easily access safe and effective products that their doctors and dermatologists would recommend.

Meeting Alain Fructus was the catalyst for starting to make that vision into reality.”

The nature at our product’s heart

“Alain is a brilliant French cosmetologist and former president of the French Cosmetic Association. Meeting him gave birth to one of the founding ideas behind Ivatherm: the marriage of tradition and innovation.

At the very heart of our products lies our use of Herculane Thermal Spring Water. Legends have built up around its healing properties over the centuries. Science has shown why those stories have more than an element of truth to them. To find out more about this exceptional thermal water, click here.”

“Alain’s expertise was to take the Herculane water and combine it with the right blend of innovative active ingredients, and the right product texture to help sensitive skin of different types.

Our products have been designed specifically with sensitive skin in mind as well as conditions including acne and rosacea.”

The effectiveness of our formulas are demonstrated with clinical trials.

Born in Romania, Made in France

I chose to have Ivatherm products made in France because of its long history as the country with the highest level of expertise in the cosmetics industry.
We combine the expertise of French laboratories with the benefits of Herculane thermal water, and create effective treatments for skin conditions.

Ivatherm around the world

Ivatherm is sold today in 15 countries in Europe, Asia and the Middle East.

We care about nature

Herculane thermal water is the main ingredient in Ivatherm products. We cherish this wonderful gift of nature and strongly believe that it is our duty to protect the environment by acting responsibly.

Our goal is to take even more responsibility in choosing Ivatherm ingredients and packaging, so that our products are as natural and sustainable as possible, from environmentally safe sources.

Recyclable packaging, from renewable sources

A significant challenge of our impact on the environment is the packaging we use – cosmetics tubes, bottles and boxes.

Therefore, we are in the process of implementing a programme to replace plastic containers exclusively with organic packaging, sugar cane products, a transition estimated to last 2 years.

The plastic of vegetable origin  is obtained from ethanol extracted from sugar cane and is 100% recyclable packaging. Its use allows us to reduce the carbon footprint of each cosmetic container by almost 80%.

With care and respect for nature

The cardboard used in our products and materials is obtained from PEFC certified suppliers. The PEFC certification, Programme for the Endorsement of Forest Certification, guarantees the conformity and sustainability of the forest management and of the chain of custody of the wood used in the products bearing this trademark.

In this way we can be certain that our impact on the plant forests is reduced, controlled and sustainable and future generations will continue to enjoy virgin forests, such as those around Baile Herculane.

The action plan to strengthen our commitments on sustainability, global resources and inclusion is constantly evolving.

We want you to enjoy our care products, knowing that they have been made responsibly, with care and with respect for, you and our planet.

We care about nature

Herculane thermal water is the main ingredient in Ivatherm products. We cherish this wonderful gift of nature and strongly believe that it is our duty to protect the environment by acting responsibly.

Our goal is to take even more responsibility in choosing Ivatherm ingredients and packaging, so that our products are as natural and sustainable as possible, from environmentally safe sources.

Recyclable packaging, from renewable sources

A significant challenge of our impact on the environment is the packaging we use – cosmetics tubes, bottles and boxes.

Therefore, we are in the process of implementing a programme to replace plastic containers exclusively with organic packaging, sugar cane products, a transition estimated to last 2 years.

The plastic of vegetable origin  is obtained from ethanol extracted from sugar cane and is 100% recyclable packaging. Its use allows us to reduce the carbon footprint of each cosmetic container by almost 80%.

With care and respect for nature

The cardboard used in our products and materials is obtained from PEFC certified suppliers. The PEFC certification, Programme for the Endorsement of Forest Certification, guarantees the conformity and sustainability of the forest management and of the chain of custody of the wood used in the products bearing this trademark.

In this way we can be certain that our impact on the plant forests is reduced, controlled and sustainable and future generations will continue to enjoy virgin forests, such as those around Baile Herculane.

The action plan to strengthen our commitments on sustainability, global resources and inclusion is constantly evolving.

We want you to enjoy our care products, knowing that they have been made responsibly, with care and with respect for, you and our planet.

Meet our team

Rucsandra Hurezeanu

Founder & CEO

Brandusa Popescu

Executive Manager

Diana Grajdan

National Sales & Marketing Manager

Catalina Georgescu

Marketing Manager

Dan Captaru

Medical Manager

Alex Prăjișteanu

Head of Digital Marketing

Mihaela Bularca

Marketing & Sales Manager Middle East

Elena Maurer

International Sales & Marketing Director, Asia Pacific

Luana Nicolae

Marketing & Sales Manager Europe

Cristina Tanase

Production Coordinator

Laura Banu

Economic Manager

Lucian Zaiț

Regional Sales Manager for Romanian Moldavia and Republic of Moldova

Adelina Popa

Regional Sales Manager for Oltenia, Banat and Transilvania

Recognising Rucsandra’s work

Rucsandra has received an extensive range of awards for her contributions as an entrepreneur and as a woman in business. These include:

  • Top 100 Most Powerful Romanian Women – Business Magazine 2018 Awards
  • Business Internationalisation Award – Business Magazine 2018 Awards
  • Innovation in Business Award – Forbes Magazine 2013
  • Inspiring Woman of the Year – Woman Association 2016

Rucsandra is also currently the Vice-President of the Cosmetics Industry Employers Organization of Romania.